By Venue 109 | For Planners Ask any event planner who's been in the business for more than two years what changed their income trajectory, and most of them will give you the same answer: corporate clients. Not because corporate events are more glamorous. Not because they're easier to plan. But because the economics are completely different — and once you land one good corporate client, the referral and repeat dynamic takes over in a way that private events rarely do. Wh

By Venue 109 | For Planners Every full-time event planning business started with one event. The question isn't whether it's possible — it's how long the path from that first event to a sustainable income actually takes, and what makes the difference between planners who get there and those who stay stuck. This is a composite case study drawn from the kinds of journeys we've seen play out for event planners who build their businesses around a strong venue partnership. The

By Venue 109 | For Planners There's a question every event planner faces early in their career: how do I get access to great spaces without spending everything I make on rent? Most planners answer this question the same way — they rent spaces event by event, negotiating rates, hoping the margin holds, and starting over with every new booking. It works. But it doesn't scale, it doesn't build anything, and it leaves you permanently dependent on whoever controls the space. T

By Venue 109 | For Planners Everyone in the event planning world has heard the big income numbers. $10K months. $20K months. Six figures. But nobody breaks down how those numbers actually happen — what the math looks like, what the workload looks like, and whether it's realistic for someone just getting started. Let's do that here. Real numbers, real model, no fluff. First: Where Event Planner Income Actually Comes From Most planners who hit $10K+ per month aren't doing

By Venue 109 | For Planners Most people think starting an event planning business means spending money before you make any. Rent a space. Buy equipment. Build a website. Take out a loan. Spend months trying to look legitimate before you've booked a single event. That's the old model — and it's why so many talented planners never get started, or burn out before they gain momentum. There's a smarter way. The Capital Trap (And Why It's a Myth) The assumption is that you n